Creating A Consistent Brand For An SME

For any business, it is expensive to gain new customers and relatively inexpensive to retain existing ones, especially when the existing customers are satisfied or happy with the brand. Brand ROI or Return on Investment is a measure of how much a company is able to profit from the usage of a brand when advertising its goods or services. These can actually be grouped into three: brand perception, brand financial worth, and brand brand asset valuator model performance, when it comes to brand key performance indicators and brand measurements. The brand measurements can be classified in three types: Brand perception, Brand functionality, and Brand fiscal value.


Consumer knowledge of the brand is a strong motivation for the customer to consider buying the brand merchandise. Consumer comprehension is all about brand recognition, pertaining to the customer's ability to distinguish your brand from other brands in the marketplace that is competitive. Brand strength pertains to stable the brand is in the marketplace amidst its competition. Credibility pertains to just how reputable the brand is, as well as how successful the process of brand advertising is. Relevance pertains to modern the brand is at the minute, together with how effective it is in exciting emotions in customers.


Brand has a clearly identifiable financial value expressed in the cost related to a particular brand. The brand equity is a fusion of the capitalized value of the consumer's trust in the brand and its future sales volume potential (commercial exploitability of the brand).