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Consumers perceive and accept many brands within a certain trade group in different manners. View points of Brand recognition is how a man sees himself, brand placement is this person describes himself and brand knowledge position your brand is how others look at this individual. A business assembles its brand image through trade communicating with its consumers.

The picture basically expresses a way a consumer thinks about the brand and the feelings when the consumer thinks about it the brand arouses. On the basis of these characteristics, which the consumer associates with the brand, the company can build a competitive advantage for its brand.

Many people are confused about the relationship between branding positioning and ” well, it is because they confuse branding” itself with control measures and brand development. It really is quite simple; the essence of brand management is to join your own opinion about yourself and other people's views about you through various means.